Mountain for Rent: $4,500 a Day – Smart Media Magazine

Mountain for Rent: $4,500 a Day


Plattekill Mountain, a family-owned ski resort in Roxbury, N.Y., has 38 runs and two rustic chair lifts.

Nicknamed Platty by locals, the mountain has a three-level utilitarian lodge with a wraparound porch and wood-burning stoves from the 1970s. Little about the building has changed, except the floor is now made of wood instead of hay, and the bar serves seasonal craft beer. Vintage sleds and skis decorate the walls.

Outside is some of the East Coast’s most difficult skiing. It is a local destination for off-piste trails. “Advanced and expert skiers will love Plattekill,” said a post on the website Ultimate Ski, which goes on to describe the mountain as having some of “the most rugged terrain in the Catskills,” where visitors have the rare option of skiing within trees.

Veronica Brock, a real estate broker who lives in Paramus, N.J., has been skiing at Plattekill for about a decade. She’s noticed that more of these backcountry trails have opened. “The mountain has gotten bigger with off-piste trails opening,” she said.

Or, as Troy Kasmarcik, an 18-year-old snowboarder from Norwich, N.Y., put it: “This mountain is pretty sick.” He tried Plattekill for the first time this winter. “It has a lot of jumps,” he said. “A lot of mountains don’t have them, but this has one right after the other.”

Plattekill can feel like a fairy tale, said Scott Brandi, president of the Ski Areas of New York, a trade group. “It’s a throwback experience while offering state-of-the-art snow making, grooming, and a cozy lodge where everyone seems to know each other,” he said.

But the real fairy tale here is that Plattekill Mountain has managed to stay open.

Located about a three-hour drive from New York City, Plattekill is owned by Laszlo and Danielle Vajtay. The couple, who had grown up skiing in the same circles, started dating around 1988, when they were instructors at Plattekill. They were both working day jobs, he as a packaging engineer in New Jersey, and she as a marketing manager for a perfume company in New York City. Every weekend they would reunite at the mountain.

In 1992, Plattekill went into foreclosure. The previous owners had defaulted on a loan after pouring money into an unsuccessful real estate project. That, along with not making enough snow, was their downfall, Mr. Vajtay said. He and his future wife decided to buy the mountain, with the help of loans from the Small Business Administration and a few loyal ski families. “We were tired of living for the weekends,” said Mr. Vajtay, who was 30 at the time. Ms. Vajtay was 22.

Operating a ski mountain anywhere is a daunting task. To make money, you must keep the mountain open, no matter the weather.

Plattekill is also remote. “You have to drive by Belleayre to get to us if you’re coming from downstate,” said Ms. Vajtay. “That’s a huge hurdle for us.” Driving along Route 28 in the Catskills, once you pass Belleayre, with its prominent signage, you have to continue along for several more miles before switching to a small, slow, windy road that leads to a dumpy, blink-and-you’ll-miss-it turnoff. It’s hard to imagine anything at the end of the road, let alone a ski resort.

But 25 years later, the scrappy, indie mountain is thriving.

“These small ski areas survive by knowing who they are and creating niches for themselves,” Mr. Brandi said. With around 50 ski mountains operating in New York State, many differentiate themselves by offering a certain expertise. Mount Peter, for example, a humble mountain in Warwick, N.Y., has branded itself as a perfect place for families, offering free lessons for beginners. “It knows who it is and caters to its strengths,” he said.

Plattekill, in turn, has branded itself as an intimate, old-fashioned resort for expert skiers and families alike. Most important, however, it has been able to guarantee income on the slower weekdays, by becoming a private mountain of sorts. Four days a week, it puts itself up for rent. Any group can have exclusive access to it for just a few thousand dollars a day.

In their early years as owners, the Vajtays were obsessed with two things that were not always compatible: making snow and avoiding debt. In the summer, they opened up the mountain for camping, music festivals and mountain biking. They took what they earned and invested it into snow-making equipment.

In 2008, they started to do just that, charging $2,500 a day for exclusive use of Plattekill Monday through Thursday. (The price has since increased to $4,500.) Clients have ranged from corporations, like Citigroup, to religious organizations. Every year since 2010, Jehovah’s Witnesses congregations from New Jersey and New York have met there once a year.

Ms. Brock, the organizer for the Jehovah’s Witnesses, said that 100 people signed up for the first trip. By 2018, 532 people were skiing the mountain, with another 400 participants socializing in the lodge.

So far this season, more than 50 percent of private rental days have been booked, Mr. Vajtay said. The $4,500 covers the lifts, labor, electricity and overhead. Plattekill then makes money on rentals, food and drink, and snow tubing. “It’s a way for us to open the doors, staff up, and know that we will not lose any money,” he said.

Locals can feel a bit shut out sometimes, when private rentals conflict with Powderdaize. Recently the Vajtays have had to play down the event because of the conflict. “Now that we’ve started marketing mountain rentals people are booking,” Ms. Vajtay said. “So if we have a snowstorm, and it’s a snowstorm and a powder day, that day is booked. There isn’t anything we can do.”

The Vajtays are trying to honor the community that has historically kept the mountain running; they intend to keep the resort as small and as affordable as possible. They are even open to bartering with locals, it seems.

When Dennis Slauson, a regular who lives about 15 minutes away, helped them shovel the deck one morning, the Vajtays turned the lift on him for him. “It’s the best feeling,” he said. “There is nobody here.”

Mr. Slauson probably felt more like a private renter than Bart Lehmann, a Syracuse-based engineer who has rented Plattekill three times, did. The last time his group was there, he recalled that even though skiers could have spread out and seen no one else, they ended up skiing as a flock. “One trail was packed,” he said, “and every other one was empty.”

He remembered children in the group diving off the top wooden deck into snow banks. “The owners were like, Whatever you want to do, go ahead, go for it,” said Mr. Lehmann. “It was surreal. We enjoyed the heck out of it.”



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