Hulu Drops The Price Of Its Basic Plan Just After Netflix Announced Rate Increases – Smart Media Magazine

Hulu Drops The Price Of Its Basic Plan Just After Netflix Announced Rate Increases


Hulu announced on Wednesday that it will drop the cost of its basic streaming plan — which is its most popular — to $5.99 a month from $7.99, a 25% decrease. But the cost of its live TV service will go up to $44.99 a month from $39.99, and its ad-free streaming option will remain $11.99 a month.

The changes, which go into effect Feb. 26, come after Netflix announced last week that its basic plan would increase by $1 to $8.99 per month, its high-definition plan with two simultaneous streams would go up by $2 to $12.99, and its premium plan with ultra HD quality and four simultaneous streams jumped by $2 to $15.99.

With a $5.99 plan, Hulu stands to attract customers dumping Netflix over its price hikes as competition increases in the streaming space.

AT&T announced the launch of AT&T Watch in July which includes music and video streaming on a range of devices. Disney, which owns a stake in Hulu, is expected to roll out its own streaming service this year called Disney+. YouTube TV, which is owned by Alphabet, also announced on Wednesday the national expansion of its live TV streaming plan at $40 per month.



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