Battle for .amazon Domain Pits Retailer Against South American Nations – Smart Media Magazine

Battle for .amazon Domain Pits Retailer Against South American Nations


The countries challenging the retailer, however, said they wanted shared governance of the .amazon domain, to protect the name and to ensure they will have a say in how it is used in the future.

“We would like to be able to raise objections to specific names,” said Mr. Zaluar.

In its latest counterproposal, Brazil put forward the idea of a committee with representatives from all eight governments and Amazon.com that would approve extensions of the domain.

Mr. Zaluar said Brazil would not oppose names like book.amazon or furniture.amazon. “But what if tomorrow, they decide to use hotel.amazon or trip.amazon?’’ he added. “Our tourism operators would be at a disadvantage.”

The dispute has dragged on for seven years, with a number of proposals and counterproposals. Last year, Amazon.com offered $5 million worth of Kindle e-readers and various hosting services as part of a proposed compromise.

“We are not looking for financial compensation,” Francisco Carrión Mena, Ecuador’s ambassador to the United States, wrote in a letter to Icann, the internet body that governs web addresses, explaining that the group of eight countries had rejected Amazon’s most recent proposal because it did not provide shared governance of the domain name.

In an additional complication, the eight countries are no longer participating as a single entity.

Just as negotiations over control of .amazon appeared to be entering the final stretch, a political crisis erupted in January in Venezuela, with Juan Guaidó declaring himself the country’s rightful leader in defiance of President Nicolás Maduro. About 50 countries now recognize Mr. Guaidó, while others continue to recognize Mr. Maduro.

“There’s no difference in views — they both want to defend the name of the Amazon, but it’s made it impossible to coordinate a joint counterproposal,” Mr. Zaluar said. As a result, each country has been responsible for submitting its own initiative.



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